Meta is the exact company to which applies: 'The simpler, the better'. Yet the goal was to bring their logo to life in a highly visually-pleasing and tech-feel way. With the rich blue colours and free-flowing body shape reflects what the brand is all about.

My approach to this was inspired from the conceptual art, where the artwork can be seen in a different way from various different angles. Meta's logo can look as a circle from the bottom, if looked at correctly. That's why the body is animated, going from a smooth circle into the full logo mark in one single movement.

A couple of other businesses approached me to recreate this animation for their logo. For example: