The core concept behind this logo animation was to transcend on screen exactly what the users feel, when using the tool.

Smooth user experience and clean organisation for your thoughts, projects, and workflows. That's why cubes were a perfect metaphor to tell a visual story behind what the brand is about.

As usual, the first step was to sketch some ideas and come up with an imaginary animation in my head. The challenge was to keep it simple in order to stick to the brand values, yet expressive enough to create the emotion we needed. Then it's just about translating the concept onto screen and build out the 3D animations. And this was the result!