The core idea for this logo animation for Twitch was to combine techniques from both 3D and 2D worlds. Where one showcases the platform's bold identity and strong visual presence, structured, recognisable, and instantly iconic. And the other, in contrast, with the 2D scribbles symbolising the unfiltered creativity of the creators and their communities. Spontaneous, energetic, and unpredictable.

Together, they both mirror the platform itself: a place where professional-level content and raw, unpolished creativity exist side by side.