The European Stryker ProCare team came with a request to create a video to be premiered at the European Sales Meeting and later be used across Europe. With two main objectives:

1. to celebrate the previous year's successes

2. hype the division for the challenges and opportunities of 2025.

The segment shown above is the second part of the video, which focuses on the 2025 vision. The request was to create a video that would visualise ProCare's mission statement for 2025 - The Fast Track to GOLD. Such a theme immediately suggested a Formula 1 theme, with its speed, precision, and high-stakes competition.

Once the hard script was done, it started to be clear that I had to create a full little 3D movie. And on which better track than Silverstone itself? :)

From there, the project turned into an exciting mix of storytelling and design: using a 3D racetrack environment, animating the race as a metaphor for the team’s journey, and syncing the action with ProCare’s vision of acceleration, strategy, and achieving gold-standard results. The Formula 1 setting provided the perfect visual metaphor. Fast-paced, competitive, and pushing for excellence at every turn.

A quick snapshot from the other part of the video, highlighting the impressive results achieved in 2024:

*Please note the data is missing due to the confidentiality purpose.