This brand animation was made to expand on Puma's recently released "Go wild" campaign.

This time, there wasn't focus on specific messaging, but rather transcending the raw and vivid emotion. Which is exactly what Puma stands for - raw performance with edge, speed with freedom, and style with attitude.

To emphasise the emotion, a brush-stroke style was used, together with highly textured look and black & white colour combination. With a single highlight colour.

The result is a piece that feels both refined and unrestrained, a true visual embodiment of going wild.