For this North Face brand animation, I created a bright and energetic piece that celebrates the brand’s spirit of adventure. In this specific case, the world of snowboarding. With a snowboarder caught in mid-air, embodying the thrill of movement and the courage to go beyond the ordinary. Which is accompanied by a bold message “It’s time to jump North”. Transmitting not only the name of the brand, but also the emotion of what the target audience of the North Face actually stands for.

The result is a vibrant and uplifting visual that reflects what The North Face stands for: energy, exploration, and the determination to always go further.